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The Reality That Every Business Owner Should Know   In the great fight for grabbing attention online, a business owner now have to choose between two paths. Path A, you throw advertising money at Facebook, Instagram, TikTok and hope that the algorithm is good to you today and customers actually respond. Path B, you DIY everything, hustle like mad every day, break your back to build a community using your unique personality and stamina, and pray that your page goes viral inste

When the kopitiam uncle and the Grab driver are both blowing smoke up your arse about stocks going “to the moon”, it;s usually the first sign that the moon is actually just a very bright lamp post and that they had too many bottles of Tiger at the kopitiam. History shows us that the big crashes will never arrive politely. They tend to creep in quietly, tap you on the shoulder, then hantam your entire portfolio like a mugger before you can even blink.   If you have been paying

In Singapore, we like to think we are very steady.   Everything works, everything is efficient, everything is world class. But when it comes to running a business, this same steady mindset can turn into a sleeping pill.   The number one killer is not recession, not rental hikes, not manpower shortages. It is complacency.     The moment a business owner thinks everything is fine, the universe usually responds with a very gentle smack, followed later by one solid knock to the h

In Singapore, the land of bubble tea shops on every corner and cafes that appear and disappear faster than your weekend plans, it’s amazing how many business owners still believe good marketing + planning is something you can “anyhow do.” They think a nice logo, a few boosted Facebook posts, and the blind faith that “my friends will support my business” will magically bring in customers. Spoiler alert: it won’t.   Let’s start with a classic example that I’ve seen happen alarm

Let’s be honest. Every new business owner thinks they’ve cracked the code. You've opened a shiny new café or a cool-looking bar, and your first thought is: “ No need for marketing help. My friends will come. They’ll post. We’ll go viral!” Fast forward three months: the tables are empty, the lights are dim, and your “viral” videos have 14 views, 13 of which are from your mum. Welcome to the real world of marketing. The Myth of “Friends and Followers” Many small business owners

Lessons from a $10,000 Chalk Mark In the early 1920s, a massive generator at Henry Ford’s River Rouge plant suddenly broke down, halting production entirely. Ford’s best engineers tried everything to fix it, but no one could find the fault. Finally, Ford called in the brilliant engineer Charles Proteus Steinmetz. The story goes that Steinmetz spent two days studying the generator, then made a single chalk mark on the machine and instructed Ford’s team to remove sixteen turns

When most beer brands spend millions producing new campaigns every festive season, Corona China did something smarter. Instead of creating a new story from scratch, it flipped its existing iconic “sunset beach” imagery into a Halloween nightmare, a clever, low-budget twist that transformed daydreams into dark fantasy. The result was an experiential campaign called “Corona Bloody Sunset” , and it was one of the most cost-efficient, buzz-worthy brand activations of the year. 1.

Marketing Isn’t Rocket Science: It’s just Cultural Insight + Curiosity (With SG & MY Examples) If you’ve ever felt that “marketing” sounds complicated, that’s because some agencies prefer it that way. Yes, agencies purposefully make it seem complicated, like a form of gatekeeping.   However, we disagree. We believe that an informed (and educated) client is better for both parties. If clients are more knowledgeable, we’d certainly waste less time and effort explaining the fund