About Me
Personal Profile
Algyn is a Creative Director (Copy-based) / Strategist with a marketing background of 20 years (Singapore, China and Malaysia).
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From 2005 to 2014, he had worked exclusively in a pure marketing role while freelancing as a writer (magazine articles, creative copywriting, content creation…etc), communicating his client’s vision and brand messages through innovative marketing and advertising campaigns through traditional media (print, TV, radio, PR…) and also digital social media (Facebook, Google SEO / SEM) which had just started to become popular in the early 2000’s.
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In 2015, he was headhunted for a senior strategist position (planning, consumer insights and research) in a Shanghai integrated agency and gradually worked his way up to a dual role Creative Director (copy-based) / Strategist role through a string of successful pitch wins for brands.
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In 2019, he started his own creative agency to take on pitches outsourced from larger agencies which didn't have the available manpower to handle them. These pitches had a win rate of roughly 65%. These brands included Budweiser, Corona, Stella Artois, Hennessy, Moet, Maserati, Ferrari, Skechers, Champion...etc
He has since returned to Singapore in mid 2020 and is now running his own small creative agency - A Visual Story.
